Please read this Privacy Policy carefully to understand how your personal data is handled.

1. INFORMATION WE COLLECT
1.1. Personal Information

We collect the following personal data when you engage with our website, place an order, or
• Account Information: Name, email address, phone number, billing and shipping address,
and payment information (processed securely through third-party gateways).
• Order Information: Details about your order, including products purchased, order value,
delivery address, and delivery status.
• Communication Information: When you contact our customer service or reach out to us for
inquiries, we may collect information such as email correspondence, feedback, and query
details.

1.2. Non-Personal Information

We may also collect non-personal information automatically as you use our website, including:
• Device and Usage Data: Your IP address, device type, operating system, browser type, and
session duration.
• Usage Analytics: Information regarding pages visited, links clicked, and browsing patterns,
which helps us improve our website’s functionality.
• Cookies and Tracking Technologies: We use cookies, web beacons, and other tracking
technologies to enhance user experience, personalize content, and collect analytics. By using
our site, you consent to our use of cookies, unless you disable them via your browser settings.

1.3. Sensitive Personal Data

We do not collect sensitive personal data, such as passwords for accounts other than our own
services, health information, or financial details beyond what is required for transactions.

2. USE OF INFORMATION

We collect and process your personal data for the following purposes:

2.1. Order Fulfillment

To process and deliver your orders, communicate about the status of your order, and respond to your queries

2.2. Customer Support
To provide assistance, resolve complaints, and improve our services.

2.3. Marketing and Promotions
To send you promotional offers, newsletters, and marketing communications related to our products and services. You can opt out of marketing communications at any time by following the unsubscribe instructions or contacting us directly.

2.4. Website Improvement

To analyse user behaviour, improve site functionality, optimize user experience, and enhance product offerings.

2.5. Legal Compliance

To comply with legal obligations, resolve disputes, and enforce our agreements.

3. SHARING YOUR INFORMATION

3.1. Third-Party Service Providers
We may share your personal information with third-party service providers to assist us in delivering our products and services. These providers may include:
• Payment Processors: To process payments securely.
• Shipping Partners: To deliver your orders.
• Marketing and Advertising Partners: To help us communicate and run targeted marketing
campaigns.

These third-party providers are contractually obligated to handle your data in compliance with
applicable data protection laws and are prohibited from using it for any other purposes.

3.2. Legal Disclosures

We may disclose your information when required by law or in good faith belief that such action is necessary to:
• Comply with legal obligations or a valid government request.
• Enforce our Terms of Service and agreements.
• Protect the rights, property, and safety of Rich Personal Care, our customers, or others.

3.3. Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to the new entity. We will notify you before your data is transferred and becomes subject to a different privacy policy.

4. DATA RETENTION

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or to comply with legal obligations. After that, we will securely delete or anonymize your data in accordance with industry standards.

5. DATA SECURITY

We take reasonable and appropriate steps to protect your personal information from unauthorized access, loss, misuse, or alteration. We use secure server technologies and encryption protocols to safeguard sensitive data during transmission. However, no method of transmission over the
internet or electronic storage is 100% secure, and we cannot guarantee the absolute security of your data. You are responsible for maintaining the confidentiality of your account information, such as your username and password. Please notify us immediately if you suspect any unauthorized use of your account.

6. YOUR RIGHTS

Under the applicable law, you have the right to:
• Access: Request details of the personal data we hold about you.
• Rectification: Correct any inaccurate or incomplete information.
• Erasure: Request the deletion of your personal data under specific conditions (e.g., if it’s no longer necessary for the purposes for which it was collected).
• Restriction: Request that we restrict the processing of your personal data under certain circumstances.
• Portability: Request a copy of your personal data in a machine-readable format.
• Opt-Out: You may withdraw your consent for marketing communications at any time by following the opt-out instructions provided in each communication or by contacting us directly.
To exercise these rights, please contact us using the contact information provided below.

7. MARKETING AND PROMOTIONS

7.1. Consent for Marketing Communications

By providing your contact information during account creation, placing an order, or subscribing to our newsletter, you consent to receive promotional emails, SMS messages, or other marketing communications from Rich Personal Care. These communications may include updates about new products, special offers, discounts, or other marketing content tailored to your preferences.

7.2. Opt-Out Option

You can opt-out of receiving marketing communications at any time by:
• Clicking the "Unsubscribe" link provided in our promotional emails.
• Contacting us directly at info@richelon.in
Once we process your opt-out request, you will no longer receive promotional communications.
However, you will still receive transactional emails related to your orders or account.

7.3. Personalized Promotions

We may use your browsing history, purchase patterns, and preferences to personalize marketing content and provide you with recommendations suited to your interests.

7.4. Third-Party Marketing Services
We may work with third-party marketing service providers to deliver advertisements and promotional materials. These providers are bound by confidentiality agreements and are only permitted to use your information for the purposes specified by us.

7.5. Marketing Contests and Campaigns
If you participate in any contests, giveaways, or promotional campaigns organized by Rich
Personal Care, your information may be used to manage your participation and communicate about the campaign. Any specific terms and conditions for such activities will be outlined separately.

7.6. No Liability for Unsubscribed Communications

While we make every effort to honor your opt-out preferences, occasional delays in processing may occur. We are not liable for any marketing communications you may receive during this processing period.

8. INTERNATIONAL TRANSFERS

We currently do not engage in the transfer of personal data outside of India. However, if this practice changes, we will take the necessary measures to ensure that your personal data is handled in accordance with applicable laws and this Privacy Policy.

9. UPDATES TO PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal obligations. Any changes will be posted on this page, and the "Last Updated" date will be revised accordingly. We encourage you to review this Privacy Policy regularly to stay informed about how we protect your personal information.

10. THIRD-PARTY LINKS
Our website may contain links to third-party websites. These links are provided for your convenience, but we do not endorse or have control over the content or privacy practices of these websites. We encourage you to review the privacy policies of third-party sites before sharing any personal information with them.
We are not responsible for any third-party content, services, or privacy practices, and you access such third-party websites at your own risk.

11. DATA SECURITY FOR PAYMENTS
11.1. Secure Transactions
We utilize secure socket layer (SSL) encryption and other security protocols to protect sensitive payment data during transmission. Our website and payment gateways comply with industry standards to safeguard your financial information.

11.2. Fraud Prevention
We actively monitor and implement measures to prevent fraudulent activities. Orders flagged as suspicious may be subject to verification or cancellation at our discretion. You may be required to provide additional identification to confirm the authenticity of the transaction.

11.3. No Liability for Third-Party Breaches
While we partner with reputable payment gateways, Rich Personal Care is not liable for data breaches, errors, or misconduct by third-party payment processors. Any issues regarding payment security should be directed to the respective provider.

12. LIMITATION OF LIABILITY
While we strive to protect your personal information, Rich Personal Care cannot be held liable for any breaches of data security beyond our reasonable control. We will not be liable for any damages or losses resulting from:

12.1.1. Accuracy of Information
While we make every effort to ensure the accuracy of data, we do not guarantee the completeness, reliability, or error-free nature of the information on our website.

12.1.2. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their content, security practices, or privacy policies. Your interaction with such websites is at your own risk.

12.1.3. Customer Indemnity
You agree to indemnify and hold harmless Rich Personal Care, Rich Personal Care, its affiliates, and employees from claims, damages, or liabilities arising from:
• Misuse of our products or services.
• Breach of these Terms or applicable laws.
• Use of third-party links or resources.

12.1.4. Limitation of Liability
To the extent permitted by law, Rich Personal Care shall not be liable for any indirect, incidental, consequential, or punitive damages arising from your use of our website, products, or services.
Our maximum liability is limited to the purchase price of the product in question.

13. CONTACT US
If you have any questions or concerns about this Privacy Policy, or if you would like to exercise
your rights under this policy, please contact us:
• Email: info@richelon.in
• Phone: +91 9324979150
We are committed to ensuring your privacy and protecting your personal information.

Thank you for trusting Rich Personal Care.